In the month of May, which is celebrated as the month of workers' sweat, Kunshan MAX invited senior marketing expert and senior consultant Cheng Shuai to conduct a two-day marketing management training course titled "Seven Steps to Success - Workshop on Value-based Marketing for Key Customers" for nearly fifty marketing professionals and middle-level managers of the company.

During the training, Teacher Cheng elaborated in detail on what value marketing is, how to draw an industry map, understand customers and their needs, design solutions and present value, build trust, conduct win-win negotiations, and efficiently develop domestic and international markets; through clear and concise explanations, combined with marketing practical cases, focusing on the key links of marketing, achieving a business closed loop, enabling the trainees to have a systematic understanding of large customer marketing, and comprehensively enhancing the team's ability to win battles. 

The trainees participated actively in the discussions of various topics in both individual and group forms. Finally, the winning groups and individuals were selected based on the total scores throughout the training process. General Manager Zhang Shaomei and Teacher Cheng Shuai presented commemorative prizes to encourage them. 

Build up your strength and give it your all! This training has enabled the trainees to have a deeper understanding of the current "unstable, uncertain, complex and ambiguous" market environment and its implications for customer marketing. I believe that through this training, the marketing personnel and other support departments involved will be able to focus on key points, identify breakthroughs, and enhance team efficiency; constantly innovate marketing strategies and keep up with the times, forming the differentiated advantages of MAX. With the successful conclusion of the training course, the professional quality and business capabilities of the marketing personnel have been further improved, inspiring sales staff to care about customers' needs and feelings, establish emotional connections with customers, and make new contributions to better meeting customers' needs and providing more valuable services.